Haus Rabenhorst has been producing exquisite food products for almost two hundred years with great attention to detail, craftsmanship and creativity. For more than a hundred years, Rabenhorst has been known above all for its valuable juices. Probably the best-known juice, called Rotbäckchen, celebrates its 60th birthday in 2012. Rabenhorst always combines tradition with innovation.
In 2006, Rabenhorst developed two new product lines called “Plus” and “Selection”. The high-quality indicative juices and premium juices are sold through pharmacies, health food shops or natural food shops and rightly promise both maximum enjoyment and promotion of health.
The task was to develop a 500 ml glass bottle for both product lines. The result is a formally independent bottle with a medical, high-quality look.
The new packaging design led to above-average sales growth.