The task was to develop the image for a new organic biscuit brand whose products consist of only five natural ingredients.
Brand development, naming, packaging design, food design, visualisation and product photography were delivered from a single source. Another example of the wide creative range of my network partners.
The brand philosophy of making the biscuits from only five natural ingredients was to be conveyed authentically and credibly by both the brand name Pur* and the packaging design. The clear design of the biscuits completes the concept.